Place Stanislas - Fontaine de Neptune, Nancy France

Place Stanislas - Fontaine de Neptune, Nancy France

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1 May 2015

London Field Report 6 – Read the Fine Print!

If you are planning a trip to London, I have some good advice for you: read the fine print on admission prices! I have noticed something all over the city: Voluntary Donations.

Because it’s voluntary you can opt out, but what a cash-grab to include it in by default!! It feels so sneaky and dishonest that I’d almost call it a scam. People never read the fine print, they just see a price and pay! I don’t disagree with the idea of asking for a donation, but slipping it in to the price does not sit well with me.

So be warned: The big bold advertized price on the information board is not the real price, you have to scour the small print for that.

Here’s the latest example I saw today at the Cutty Sark, but I also noticed it at the Tower of London and at the Churchill Museum / Cabinet War Rooms:

It’s normal to conclude the price for this site is 18.50!!


… but zoom in on the fine print:


Admittedly, the amount is small and a donating is a nice thing to do…  but I don’t like the bait and switch aspect of the way they are going about it!

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